Q1: What active ingredients does it contain?
Answer: Niacina Med, hyaluronic acid.
Q2: How concentrated is the hyaluronic acid in this product?
Answer: 0.1%.
Q3: What is the concentration of ceramides in this product?
Answer: 0.1%.
Q4: Is it a lightweight serum?
Answer: Medium weight, quickly absorbed.
Q5: How often should I apply it?
Answer: Twice a day (morning and evening).
Q6: Can I apply it in the morning?
Answer: Yes, but make sure to add sunscreen to it.
Q7: Is it suitable for all skin types?
Answer: Yes.
Q8: Is it suitable for sensitive skin?
The answer: Yes, because it is fragrance-free.
Frequently asked questions about facial serums
"PEG 100 STEARATE/GLYCERYL MONOSTEARATE (NATEROL 165 V)"
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Glyceryl Stearate (and) PEG-100 Stearate | Blends water and oil phases for smooth creams and lotions, Moisturizing, Stabilizer, Texture Enhancer, | Conditioning Agent, Creamy Texture, Formula Stability, Moisture Retention. | derived from natural sources, primarily from plants. Glyceryl Stearate is produced by reacting glycerin with stearic acid, a fatty acid found in vegetable oils like soybean oil. |
(VISCOGEL UE 305)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Polyacrylamide (and) C13-14 Isoparaffin (and) Laureth-7 | Increases viscosity of creams, lotions, and gels, Oil Absorption, Suspending Agent, Stability. | Texture Enhancement, Film-Forming, Maintains uniform distribution of oils and silicones in hair products. | VISCOGEL, in its various formulations, is derived from a few key natural sources, primarily bentonite clay and chitosan. It's also used in conjunction with other materials like quaternary ammonium compounds and gelatin. |
Aleovera juice
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Aloe Barbadensis Leaf Juice | Lightweight Moisturizer, Calming, Antioxidant, Brightening. | Scalp Health, Leaves hair soft and smooth without heaviness, Strengthening, Shine & Frizz Control. | Aloe vera juice is extracted from the succulent leaves of the Aloe barbadensis miller plant. |
Allantoin
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Allantoin | Soothing, Healing, Moisturizing, Skin Smoothing. | Scalp Comfort, Moisture Balance, Healing Support, Strengthening. | It is also produced synthetically from urea and glyoxylic acid. Key natural sources include comfrey, horse chestnut, and bearberry. While commercially produced allantoin is often synthesized, it is chemically equivalent to the naturally derived form. |
ALOE VERA EXTRACT
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Glycyrrhiza Glabra (Licorice) Root Extract | Brightening, Anti-Inflammatory, Antioxidant, Oil Control. | Scalp Soothing, Strengthening, Anti-Dandruff, Shine & Softness. | Licorice extract is derived from wild growing licorice roots that naturally occur in Central Asia, China and the Mediterranean region. |
ALPHA-ARBUTIN
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| ALPHA-ARBUTIN | Skin Tone Evening, Hyperpigmentation Treatment, Antioxidant, Anti-Aging. | Antioxidant Protection, Healthy Scalp Tone. | a skin-brightening ingredient, is naturally found in several plant species, including bearberry, cranberry, and blueberry. It is also present in mulberry, wheat, and pear varieties. It is a naturally occurring derivative of hydroquinone, a common skin-lightening agent. |
Amodimethicone Emulsion
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Amodimethicone (and) Trideceth-12 (and) Cetrimonium Chloride | Rarely used; can act as a skin-conditioning agent in some specialized formulations. | Conditioning, Frizz Control, Heat & UV Protection, Long-Lasting Effect, Shine. | not derived from a natural source. It's created through a chemical reaction involving dimethylamine, dimethyldichlorosilane, and a carboxylic acid. |
Argan Oil
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Argania Spinosa Kernel Oil | Hydration, Balances sebum production, helping reduce breakouts, Anti-Aging, Brightening, Soothing. | Nourishment, Frizz Control, Hydrates dry scalp, reduces itchiness or flaking, Protection, Repair. | the kernels of the Argan tree |
Arginine
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Arginine | Anti-Aging, Hydration, Soothing, Brightening. | Hair Growth Support, Strengthens Hair, Moisturizing. | a conditionally essential amino acid, is naturally found in a variety of protein-rich foods. Good sources include meat, poultry, fish, dairy products, nuts, seeds, and legumes. It's also produced by the body, but certain individuals, |
avocado oil
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Persea Gratissima (Avocado) Oil | Hydration, Anti-Aging, Calming, Brightening. | Deep Conditioning, Shine Booster, Scalp Health, Strengthening. | Avocado oil is extracted from the fruit of the Persea americana tree, native to Central and South America. |
Beeswax
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cera Alba | Moisture Barrier, Emollient, Texture Enhancer, Skin Soothing. | Styling, Protective Layer, Conditioning, Shine. | Beeswax is directly derived from the honeybee (Apis mellifera). |
Behentrimmonium methosulfate (BTMS 80)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Behentrimonium Methosulfate | Gentle Emulsifier, Non-Irritating, Soft Feel, Moisture Retention. | Detangling, Softens and smooths hair strands, Frizz Control, Lightweight, Improved Manageability. | rapeseed oil. |
BHT (Butylated Hydroxytoluene)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Butylated Hydroxytoluene | Protects sensitive facial ingredients from oxidative degradation, Keeps active ingredients stable and effective. | Prevents deterioration of oils and conditioners, prolonging shelf life, Maintains Performance. | it is also found naturally in certain organisms and plants. Specifically, it has been identified in some species of phytoplankton, fungi found in olives, and even in the fruit of the lychee. Additionally, a shrub called Cytisus triflorus also contains naturally occurring BHT. |
Biotin 2%
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Biotin | Skin Health, Anti-Inflammatory, Hydration. | Hair Growth Support, Strengthening, Shine & Elasticity, Supports a healthy scalp environment for optimal hair growth. | is naturally found in a variety of foods. Rich sources include egg yolks, liver, nuts, seeds, legumes, sweet potatoes, and avocados. A balanced diet with these foods can provide sufficient biotin for most individuals. |
Caffeine (anhydrous)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Caffeine | De-Puffing, Antioxidant Protection, Revitalizes dull, tired skin for a refreshed look. | Hair Growth Support, Anti-Dandruff. | is naturally derived from plants like coffee beans, tea leaves, guarana berries, and cacao beans. |
Caprylic/Capric Triglyceride
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Caprylic/Capric Triglyceride | Moisturizes without clogging pores (good for acne-prone skin), Soothing, Improves Absorption, Anti-Aging Support. | Lightweight Conditioner, Frizz Control, Moisture Retention, Carrier for Actives. | coconut or palm kernel oil |
CARBOMER 940
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Carbomer | Thickening Agent, Gel Formation, Controlled Release, Keeps ingredients evenly dispersed in emulsions. | Thickening, Non-Greasy, Styling Support, Stabilizer. | is not a natural ingredient. It is a synthetic polymer made from acrylic acid. While it's not derived from plants or animals, it's widely used in cosmetics and other products for its thickening and gelling properties according to a cosmetic ingredient database. |
CASTOR OIL
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| PEG-40 Hydrogenated Castor Oil | Allows essential oils, fragrances, and lipophilic ingredients to disperse evenly in water-based products, Supports stable blends of oil and water phases, Gentle, Improves Texture. | Enhances Formulation Stability, Helps Distribute Oils, Adds mild cleansing and foaming properties without irritation. | made by reacting synthetic polyethylene glycol with the natural hydrogenated castor oil. It is made in the labs by the means of ethoxylation, which means that 40 molecules of ethylene glycol are added to castor oil. |
CELLULOSE GUM (CMC)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Carboxymethyl Cellulose | Thickening, Film-Forming, Gentle, Prevents ingredient separation for a uniform product. | Styling Support, Conditioning, Stabilizer, Moisture Retention. | Cellulose, the base material for CMC, is a structural component found in the cell walls of plants, predominantly wood and cotton. |
CERAMIDE
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| CERAMIDE | Skin Barrier Repair, Hydration, Anti-Aging, Soothing. | Rebuilds damaged hair cuticles, improving strength and resilience, Moisture Retention, Frizz Control, Scalp Health. | Ceramides, crucial for skin health, can be found naturally in both plants and animals. Plant-based sources, often called phytoceramides, include wheat, soybeans, and rice. Animal-based sources include eggs, dairy products, and even the skin itself. |
Cetarol PN
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Glycol Distearate, Sodium Laureth Sulfate, Cocamide MEA, and Laureth-10 | Emulsification & Texture Enhancement, Imparts a subtle pearlescent sheen, giving products a luxurious look and feel, Foam Boosting. | Provides a smooth, glossy finish in shampoos and conditioners, Enhanced Lather, Helps maintain formulation consistency in hair care products, especially those combining oils or silicones. | is a pearlescent agent used in cosmetics, specifically a blend of glycol distearate, sodium laureth sulfate, cocamide MEA, and laureth-10. It is not derived from a single natural source but is a combination of ingredients, with glycol distearate being derived from stearic acid, which can be sourced from both plants and animals. The other components, sodium laureth sulfate, cocamide MEA, and laureth-10, are synthetic or derived from natural sources through chemical processing |
Cetearyl Alcohol
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cetearyl Alcohol | Softens and conditions skin by locking in hydration, Helps emulsify and stabilize creams and lotions, Skin Barrier Protection, Non-Irritating, Texture Enhancer. | Softens hair fibers, making them smooth and manageable, Detangling, Frizz Control, Increases the viscosity of conditioners and masks, Moisture Retention. | vegetable oils like coconut, corn, or soybean oil. |
Cetrimonium Chloride
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cetrimonium Chloride. | Not commonly found in face products due to its strong conditioning and surfactant properties. | Detangling, Softens hair and improves manageability, Frizz Control, Antimicrobial, Eliminates static and flyaways for smoother hair. | it is derived from vegetable oils. |
Cetyl alcohol
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cetyl Alcohol | Moisturizing, Gives lotions and creams a rich, creamy consistency, Barrier Support, Non-irritating, suitable for sensitive facial products. | Softens hair strands, improving manageability, Detangling, Frizz Reduction, Moisture Lock. | mainly coconut and palm oils & It can also be sourced from other vegetable oils like soy oil. |
Cetyl alcohol
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cetyl Alcohol | Moisturizing, Gives lotions and creams a rich, creamy consistency, Barrier Support, Non-irritating, suitable for sensitive facial products. | Softens hair strands, improving manageability, Detangling, Frizz Reduction, Moisture Lock. | mainly coconut and palm oils & It can also be sourced from other vegetable oils like soy oil. |
chamomile extract
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Chamomilla Recutita (Matricaria) Flower Extract | Soothing, Anti-Redness, Antioxidant, Brightening. | Scalp Calmness, Hair Shine, Color Enhancement, Softens hair and improves manageability. | is derived from the dried flowers of the chamomile plant, specifically Chamomilla recutita (also known as Matricaria recutita). This plant is part of the daisy family (Asteraceae). |
Citric Acid
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Citric Acid | pH Balancer, Gentle Exfoliation, Brightening, Antioxidant. | Scalp pH Balance, Shine Booster, Build-Up Removal, Color Protection. | Citric acid is naturally found in citrus fruits |
COCAMIDOPROPYL BETAINE (BP4)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cocamidopropyl Betaine | Mild Cleanser, Moisture Retention, Less Irritating. | Gentle Cleansing, Foam Booster, Adds softness and manageability to hair, Scalp Friendly, Color Safe. | CAPB is derived from coconut oil, making it a plant-based ingredient. |
Coco-Glucoside
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Coco-Glucoside | Mild Cleansing, Hydration-Friendly, Sensitive Skin Safe. | Gentle Shampoo Base, Foaming Agent, Color-Safe, Scalp-Friendly. | Origin. Coco-Glucoside is derived from coconuts. It is made by chemically reacting the non-drying fatty alcohol derivative from coconut oil and sugar glucose. |
COCOA BUTTER
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| THEOBROMA CACAO SEED BUTTER | Intense Moisturizer, Barrier Protection, Healing, Anti-Aging. | Nourishing Conditioner, Scalp Care, Frizz Control, Protection. | is a natural fat extracted from cocoa beans, which are the seeds of the cacao tree (Theobroma cacao). |
Coconut oil
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cocos Nucifera Oil (Coconut oil) | Natural Moisturizer, Gentle Cleanser ( to dissolve makeup and impurities ), Anti-Aging, Soothing, Barrier Support. | Frizz Control, Moisturizes scalp, Helping reduce dandruff and dryness, Shine Boost, Damage Repair, Penetrates hair shaft, Reducing protein loss and breakage. | The coconut palm tree, scientifically named Cocos nucifera, is the source of coconut oil. |
Cucumber extract
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Cucumis Sativus (Cucumber) Fruit Extract | Hydration, Soothing, Brightening, Antioxidant, | Scalp Cooling, Moisturizing, Shine Enhancement, Nourishing. | The extract comes directly from the flesh of the cucumber fruit. |
Cyclopentasiloxane
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| CYCLOPENTASILOXANE | Silky Feel, Non-Greasy, Barrier Protection, Improves Spreadability. | Detangling, Shine & Smoothness, Frizz Control, Heat Protection. | not derived from a natural source. It is a type of silicone, specifically a cyclic siloxane, and is created through chemical synthesis. While it is made up of natural elements like silicon and oxygen, it undergoes processing before being used in cosmetic and skincare products. |
Diisostearoyl Polyglyceryl-3 Dimer Dilinoleate
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Diisostearoyl Polyglyceryl-3 Dimer Dilinoleate | Emollient, Moisture Retention, Improves the stability of creams and lotions, Texture Enhancer. | Conditioning, Film-Forming, Emulsifying Agent, Non-Heavy. | It is mostly plant-derived, though it is chemically processed to create the final multifunctional ester. |
Disodium edetate
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Disodium EDTA | Prevents metal ions in water from destabilizing facial creams, cleansers, and serums, Boosts Preservatives, Gentle, Product Integrity. | Formula Stability, Protects Hair Color, Improves Lather, Removes and prevents buildup of metal ions (from hard water) on hair and scalp. | It is not a naturally occurring substance and is not found in any specific plant or animal. |
DISODIUM LAURETH SULFOSUCCINATE (SP3)
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Disodium Laureth Sulfosuccinate | Non-Irritating, Sensitive Skin Friendly, Effective Dirt Removal. | Gentle Cleansing, Mild Foaming, Color-Safe, Suitable for Daily Use. | The lauryl alcohol used in the production of Disodium Laureth Sulfosuccinate is typically derived from coconut or palm kernel oil, both of which are natural sources. |
DMDM Hydantoin
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| DMDM Hydantoin | Rare Use, When present, it prevents contamination and spoilage. | Commonly used in shampoos, conditioners, and styling products, Microbial Protection. | not a natural one. It's produced by reacting formaldehyde with dimethylhydantoin. While formaldehyde itself can be found in trace amounts in some foods and is a metabolic product in plants and animals. |
Ethylhexyl Methoxycinnamate
| INCI Name | Effects On | Natural Source | |
| Face Care | Hair Care | ||
| Ethylhexyl Methoxycinnamate | UVB Protection, Anti-Aging, Often combined with other UV filters for broad-spectrum protection, Lightweight. | Shields hair from UV-induced fading, especially for dyed or highlighted hair, Prevents Dryness, Common in Leave-Ins. | is not derived from a natural source. It is a synthetic, organic compound created through chemical reactions. |
!A success story that goes beyond logic
Ladies behind a Dynasty
.Driven by passion and lifelong studies in the science of formulations
.We are a Company founded in 2016 by 3 sisters and their mother, with 500 EGP budget and one product
.Now being one of the leading natural cosmetics brands in Egypt, with portfolio of more than 100 products
Our Values
Our Promise
"We provide a diverse range of natural cosmetic products for women of all aspects of life – mothers, employees, and students – seeking highly effective and safe solutions to enhance their inner beauty.
Our products are thoughtfully created to celebrate your unique self, ensuring they cause no harm to your skin while making you feel naturally beautiful, just the way you are."