Frequently asked questions about facial serums

Q1: What active ingredients does it contain?
Answer: Niacina Med, hyaluronic acid.

Q2: How concentrated is the hyaluronic acid in this product?
Answer: 0.1%.

Q3: What is the concentration of ceramides in this product?
Answer: 0.1%.

Q4: Is it a lightweight serum?
Answer: Medium weight, quickly absorbed.

Q5: How often should I apply it?
Answer: Twice a day (morning and evening).

Q6: Can I apply it in the morning?
Answer: Yes, but make sure to add sunscreen to it.

Q7: Is it suitable for all skin types?
Answer: Yes.

Q8: Is it suitable for sensitive skin?
The answer: Yes, because it is fragrance-free.

!A success story that goes beyond logic

Ladies behind a Dynasty

.Driven by passion and lifelong studies in the science of formulations

.We are a Company founded in 2016 by 3 sisters and their mother, with 500 EGP budget and one product

.Now being one of the leading natural cosmetics brands in Egypt, with portfolio of more than 100 products

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Our Values

Inspiration

We draw inspiration from the beauty of nature, diverse cultures, and the unique qualities of individuals
We seek to inspire customers to embrace their natural beauty with confidence.

Beauty with purpose

Beyond surface beauty, we believe beauty with purpose

We support causes that align with our values, contributing to initiatives that empower and uplift communities

Community and Belonging

At the core of our values is the desire to build a community where customers feel understood, included, and part of a larger group that celebrates natural beauty

Authenticity

Rooted in the genuine story of the brand’s humble beginnings, we value authenticity in our products, people, and communication

Our Promise

"We provide a diverse range of natural cosmetic products for women of all aspects of life – mothers, employees, and students – seeking highly effective and safe solutions to enhance their inner beauty.

Our products are thoughtfully created to celebrate your unique self, ensuring they cause no harm to your skin while making you feel naturally beautiful, just the way you are."